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Published · August 1, 2026

How much does it cost to embroider a logo? 2026 price guide

Stitches, size, quantity and garment: the four factors that set the price of embroidery, with real indicative ranges.

Multi-head embroidery machine working a logo in the workshop

It is the question we get most and the one fewest websites answer. Here is the honest reply from a workshop that has been embroidering since 1984: it depends on four factors, and all of them can be estimated in two minutes.

The 4 factors that set the price

  • Stitches: a simple chest logo runs around 5,000–10,000 stitches; a dense or large one, many more. More stitches = more machine time.
  • Size: 8 cm on the chest is not the same as a 28 cm back piece.
  • Quantity: digitizing and set-up are spread across the units; that is why the per-piece price drops so much as the run grows.
  • Garment and substrate: embroidering a structured cap or a fleece does not cost the same as a flat polo.

Indicative ranges (to give you an idea)

  • Chest logo on polos (10–50 units): a few euros per garment.
  • Embroidered patch 7–8 cm (100 units): from under €2 per unit.
  • Cap with front logo (50 units): a very contained unit price; 3D adds cents.
  • Graduation stoles: less than you would imagine on full-class orders.

Digitizing and set-up: the separate lines

Digitizing (adapting your logo to embroidery) and set-up are separate items, itemised on the quote. Digitizing is done once per design and stays on file, so your repeats never pay for it again. Ask for a quote with your logo and quantity: within 24 working hours you have a firm price and you know exactly what you are paying for.

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